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The key to becoming the high quality choice within a traditionally utilitarian category is incorporating authentic, premium materials into a beautiful design, complete with the artisanal touches that are usually reserved for traditional luxury goods. Here's how. Read More
Check out the Loose Threads podcast interview with Davek co-founder Dave Kahng and find out what it takes to build a Longevity brand. Read More
For companies who want to make products that will last a lifetime, it’s important to know up front that successfully bringing your good to market is much harder than just coming up with the right product design.  Here are some lessons if your goal is to make a product that will endure the test of time. Read More
Hold the closed umbrella, making sure the closure strap is on top.  Carefully straighten each panel along the natural crease.... Read More
Not everyone has a luxury, high-performance umbrella, which is why there is that extra delight when they receive one as a corporate gift that features the overbuilt construction and beauty of a Davek umbrella. Read More

Precision engineering. Responsive handling. Stylish and streamlined design.  This sounds more like a description of a high-performance automobile than something that’s essentially meant to keep the rain off your head. But there are more similarities than you think. 

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The umbrella is that rare breed of gift that falls between the worlds of fashion and gadget gear. Read More