"The fiberglass-reinforced frame feel sturdy, holding up surprisingly well against gusts of winds. The Mini has been my go-to when I take my dog out on walks, and I frequently stow it in my luggage on trips."

Yes, we know—it is a crazy proposition: Buy one umbrella for the rest of your life. If it ever breaks, for any reason whatsoever, send it back to us and we’ll send you a free replacement. All you have to do is cover the shipping. Outside of that, you will get a new replacement unit at no additional cost. Forever. We call it our “Forever” guarantee and it is a real thing.

So, how do we do it? For starters, there is good, solid engineering—the thing has to be built to last. By using great materials, and maintaining a laser focus on production quality, we are able to offer a lifetime guarantee with the confidence that very few customers will ever need to use it.

Secondly, our narrow range allows us to carry higher quantities of inventory for each model, to prevent depletion. Most sellers would allow this stock to just sit in storage, waiting for sell through. Instead, we devote a percentage of this inventory to work for us by building tremendous goodwill and trust with our customers.

Finally, we really want this umbrella to be the last umbrella you will ever have. An unconditional lifetime guarantee is not your typical limited lifetime warranty, which covers only manufacturing defects. An unconditional warranty is just that—UNCONDITIONAL. A cab door slams on the shaft? A cat uses it as a scratching post? A hurricane happens? No worries—send it back and we’ll send you a free replacement.

We know that the cost of replacement may indeed exceed the cost of the initial sale on occasion, but we feel it’s worth it. We value the long-term relationship more than the one-time purchase. We see a request for repair or replacement as a golden opportunity to engage, impress and refresh our brand in your mind. Ideally, for every customer contacting us about a quality issue, we have many more raving about the lifetime value in a Davek umbrella.